Kilted Kiwi company created Eligo Pocket Squares, a brand of high quality silk pocket squares that men can wear with a suit for added elegance.
I was involved in the project from the very beginning and chose the name for the pocket squares. I believed eligo was perfect for the brand as it's a Latin word that would make the client immediately think of sophistication and quality and it means "I choose".
The company wanted a simple and elegant logo that would inspire elegance and resonate with their male target market, so I created the below logo using shapes and symbols that make one think of stability, refinement, taking action and, of course, pocket squares.
I also created a short folding guide that clients receive by email with each order of Eligo Pocket Squares - below you can see a snippet, one single type of fold (as you have to buy to get the full guide).
